Most new Amazon listings need a GTIN (a UPC or EAN), and the number matters more than whether the barcode you print looks correct.
Sometimes. Amazon offers GTIN exemptions for certain categories and private-label brands enrolled in Brand Registry. If you qualify for an exemption, you don’t need a UPC or EAN at all; Amazon issues its own internal identifier instead. If you don’t qualify, you need a real, registered GTIN.
Enter it below: UPC-A for North American products, EAN-13 for most everywhere else.
SVG stays sharp at any size and is what you want for printing. PNG is easier to drop into a spreadsheet or listing.
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Selling FBA and need a unit label instead? See Amazon FNSKU barcodes.
A barcode generated on this page is not a registered GTIN. It encodes whatever number you enter into a valid, scannable symbol. It does not register that number to you. Selling through a retailer or listing on a marketplace under most categories requires a number issued to your business by GS1. See do you need a GS1 number before you print at scale.